The 21st China Shenzhen SIUF Opens—Trend Release Leading the Fashion

On March 25, 2026 China Intimate Apparel Culture Week & the 21st China Shenzhen International Brand Underwear Fair (SIUF) opened at the Shenzhen Convention and Exhibition Center, bringing together enterprise representatives, designers, experts, scholars and media from the global intimate apparel industry.

 

As a benchmark exhibition for China’s intimate apparel industry, SIUF has evolved over 21 years from a single product display platform into an international industry event integrating trend release, business matchmaking, cultural exchange and technological innovation. Under the key themes of “Technology, Fashion, Green and Culture”, this edition focuses on industrial upgrading and global cooperation, fully demonstrating the innovative vitality and development potential of China’s underwear industry.

 

In his speech, Zheng Yaonan, President of the Shenzhen Underwear Association, stated that the underwear industry is at a critical juncture of transformation from “scale expansion” to “value creation”. Going forward, the industry will take technological innovation as the driving engine to promote full-chain upgrading from fiber materials to ready-to-wear manufacturing; pursue green development to accelerate the building of a low-carbon and eco-friendly industrial system; and leverage cultural empowerment to strengthen brand expression and tell compelling stories of Chinese fashion. He pointed out that “small as it is, underwear is an important carrier integrating technology and aesthetics, and a typical epitome of China’s transformation from ‘Made in China’ to ‘Created in China’.”

As a representative of the co-organizer, a relevant official from Informa Markets noted that this edition has gathered more than 1,200 domestic and international brands covering the complete industrial chain from fabrics and accessories to end products. International pavilions from France, Italy, Southeast Asia and other regions have also been introduced to further enhance global resource connectivity. Over 80 events will be held during the fair, including trend releases, design competitions and industry forums, providing forward-looking insights and innovative impetus for industrial development.

The SIUF China Intimate Apparel Trend Show stood out as a highlight. Bringing together twelve leading underwear brands, the show took “Timeless Balance, Constant Renewal” as its core theme. Through cutting-edge designs, technical fabrics and innovative craftsmanship, it systematically outlined the development trends of intimate fashion for 2026. Ranging from comfort functionality to smart wearable solutions, from new material applications to the integration of oriental aesthetics and international trends, the show demonstrated in multiple dimensions the upgrading path of the underwear industry from “basic wear” to a “technological and fashion carrier”. Meanwhile, sustainable solutions such as green materials and circular production technologies were also prominently featured, responding to the global call for low-carbon development.